Chinwag's Old Blog: 80% of Biz Users Prefer Email to Phone
A snippet from Meta Group's April study featured in the ever-useful eMarketer Daily, provides confirmation that email usage in the corporate world dominates the volume of communications. 80% of respondents preferred email to phone. Interestingly, the speed and effectiveness of email weren't the key factors. The top three reasons were:
- Response flexibility (80%)
- Easily communicate with many people (83%)
- Electronic 'paper' trail of conversation is created
Topic:
26 May 2003 by Sam Michel
Sam Michel is the founder of Chinwag and blogs here for work, and more randomly at Toodlepip. He runs Chinwag Jobs, Digital Mission and tends to focus on murky place where technology, community and marketing collide. You'll find him on twitter @toodlepip.
Sam Michel is the founder of Chinwag and blogs here for work, and more randomly at Toodlepip. He runs Chinwag Jobs, Digital Mission and tends to focus on murky place where technology, community and marketing collide. You'll find him on twitter @toodlepip.
