Boost Your Brand Awareness with Traditional Marketing Merchandise

The old ways are sometimes the best ways. While many businesses are investing a lot of time, effort and money in trendy marketing strategies such as social media marketing, others are still using traditional marketing strategies. Giving away promotional products is a marketing strategy that has been practiced since the beginning of marketing, and it is still very effective today.

What are Promotional Products?

A promotional product is basically a product that is imprinted with the name or logo of a company, and it is usually given away as a free gift or part of a purchase. It may also bear an image or message that is related to the nature of a company's business. It is typically an inexpensive product, such as a pen, keychain, t-shirt, hat or mug, and it can be printed in several different ways, including screen printing, pad printing, hot foil printing, heat transfer printing, digital packaging printing or sublimation printing. Promotional products are mostly given away at stores, product launches, exhibitions and conferences.

Benefits of Giving Away Promotional Gifts

Boost Brand Awareness
Giving away promotional products is one of the best ways to spread the word about your business. Since they bear the name and logo of your company, they can help expose your company to many people and boost brand awareness. The best promotional products are those that serve a useful purpose in everyday life. These products will remind their users of your company from time to time, and they will be seen by a greater number of people.

It is mentioned in a article that a survey conducted by the Promotional Products Association International in 2012 showed that about 88 percent of people could remember the name of the company on a promotional product they received.

Those who have seen or used your promotional products may decide to engage with your company when they need the kind of products you are selling, resulting in an increase in sales potential.

Build Customer Loyalty
Another benefit of giving away promotional products is that it can help strengthen your relationship with your existing customers. It’s a way of showing them that you appreciate their patronage and wish to maintain a good relationship with them.

Customers who feel appreciated will most likely continue to buy from your company if they are satisfied with your products and services. Also, they may recommend your business to their family members and friends, and help you get more sales. Word of mouth is one of the most effective marketing channels, and can be generated by building customer loyalty.

There are many different types of promotional products that you can give away to your customers, and you should select one that suits your purposes and budget.

Promotional products are usually not expensive when they are purchased in bulk, but they can do wonders for your business. Click here to find out more about the benefits of using promotional products to promote your business. 

Photo (cc) Chris Zielecki. Some rights reserved.