July 2012

Calling All Employers & Job Hunters: Chinwag's Careers Day during #SMWLDN Sept 2012

ccd12

During Digital Shoreditch last May, Chinwag held a very successful Careers Day where employers such as Bloomberg, Mozilla Firefox, Financial Times, LBi, Unruly Media, Beyond, Yammer and more were able to meet top candidates and showcase their companies and vacancies.

On top of meeting fantastic brands and agencies, candidates were able to take advantage of a programme of advice sessions including CV Surgeries, Portfolio Reviews & Creativity Workshops.

The day was a huge hit with 23 brands exhibiting, 20 mentors, 100+ individual advice sessions, 120+ workshop delegates and 1000+ job seekers through the door. Check out the event highlights, top tips and advice from our mentors & sponsors here.

After recieving such great feedback during and after the event we decided that we'd love to do it all over again, and what better time than during this September's Social Media Week London.

// more

31 July 2012 by Lauren Cotton

Announcing New Sponsors & Partners for this September's SMWLDN: Vitrue & Unique Digital

With only 8 weeks (or two months, as we prefer to think of it) remaining, Social Media Week London is slowly, but surely, creeping up on us.

We're very excited to announce that we have some incredible sponsors and partners on board for the week, and who better to share the news with than you! In this first announcement, we're very happy to introduce and welcome Vitrue and Unique Digital...

// more

30 July 2012 by Lauren Cotton

10 Reasons Why You Need to Pay for Advertising on Facebook

fb ad

Having read Danielle’s "Social Media is more than just "LIKES"" I felt a counterpoint on her view of Facebook advertising was needed. It invoked a strong reaction from me as I believe it ignored the fundamental strengths that Facebook has engineered into their advertising product. I reached out to Danielle and offered a counterpoint which she happily accepted.

So here are ten reasons why Facebook advertising is important. Why you should and need to spend money.

// more

27 July 2012 by Julian Grainger

2012 Census of the Creative Media Industries - Get Involved & Be Counted!

census

Creative Skillset are asking tens of thousands of companies to take part in an industry-wide Employment Census for the creative media industries. The census aims to help Creative Skillset make sure that the creative media industry has the information it needs to thrive in the global market.

By completing the census you will be directly influencing how Creative Skillset uses and levers funds to ensure we have a highly skilled, world class workforce.

// more

25 July 2012 by Chinwag Team

#InstagramYourCity - Winner, Runners Up & Finalists Announced!

iys winner

After 10,000+ entries globally, including Bogata's skyline, LA's beaches, Barcelona's architecture, Hong Kong's night lights, Chicago's public art and of course London's various attractions through the Jubilee and heading into the Olympics, #InstagramYourCity has announced it's city and overall winners.

The tough decisions came down to a judging panel of Dan Rubin, Columbian photographer Mauricio Velez, social media leader Todor Krecu, founder of Stickygram Kejia Zhu and Social Media Week's founder Toby Daniels.

The winning image and all city finalists are included below.

// more

25 July 2012 by Lauren Cotton

Social Media is more than just "LIKES"

bagels

Social Media is more than just "LIKES" - for companies in particular it should be an online encounter where they can have valuable conversations with their customers.  Social media can be such a valuable tool for business both big and small, for customer interaction and acquiring new customers as well.

I believe that companies can enjoy real benefits of social media without splashing their increasingly limited cash on relatively expensive ads such as those sold by Facebook as part of its much-touted advertising service.  And whilst you might not get 3000 new "followers" in a month, you can still strengthen your brand’s profile among the people who actually matter: new and existing customers.

// more

25 July 2012 by Danielle Dalkie

Facebook EdgeRank: Simplified

fb

Last week I attended the Chinwag and Our Social Times conference on Facebook Marketing which was excellent. The topic I found most interesting was Facebook’s EdgeRank, but when asked how many of us know about the algorithm, I was surprised by the lack of hands that showed.

It’s actually quite a simple concept and one all Facebook Marketeers should be aware of. The following Q&A explains all you really need to know about Facebook’s EdgeRank and how to manipulate it to boost your Facebook marketing activity.

// more

24 July 2012 by Richard Woods

Facebook Marketing Conference 2012 - Check Out The Highlights

fbmk12

Last Wednesday Chinwag and Our Social Times held the long awaited Facebook Marketing Conference. The day was packed full with speakers, case studies, stats and quotes, our favourite still being from Tom from We Are Social, asking "are you a dipper or a smotherer" (in reference to Heinz ketchup that is).

The day was a huge success with over 120 people through the door, 22 speakers and a twitter hashtag that not only trended during the day but reached over 76,818 people (baring in mind we ended up with two hashtags being used #fbmk12 and #fbkm12)!

For those of you that could not attend the conference, we've done a recap of the event highlights with links to some of the presentations. It'll almost be as if you were there... just without the free chocolate (thanks again Cadburys Dairy Milk).

// more

20 July 2012 by Francesca Heath

Simon Says: TfL's Twitter Investment is Awesome

tfl

TfL don’t do a lot right in my eyes. I feel overcharged often and daily moan about the lack of signs alerting tourists to stand on the right. But recently they made a social investment that made me smile. Their homepage proudly proclaimed they were on Twitter.

I wasn't that impressed at the time as I’ve been following TfL for a while, but clicked the link anyway. They now have Twitter accounts for every line. Ahead of the Olympic Games this is going to be useful.

// more

20 July 2012 by Simon Caine

From ASOS to Zara - comScore Release Report on Facebook Driving Purchase Behaviour in Europe

asos

As mentioned at Wednesday's Facebook Marketing Conference, comScore have released their latest whitepaper - The Power of Like Europe: How Social Marketing Works for Retail Brands.

Focusing on European brands such as H&M, ASOS, La Redoute, Topshop and Zara, the independent research illustrates how popular consumer brands are using Facebook to deliver media impressions at scale, acheive brand amplification and resonance, and ultimately drive desired behaviours among key customer segments.

// more

20 July 2012 by Chinwag Team