July 2012

The Social Media Garden: A Digital Era Research Study into Social Media at Work

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A failure of leaders to adapt to social media is the main barrier organisations face in embracing social media. This is the message of a research project - The Social Media Garden, a digital era research study about social technologies at work.

There is already a mounting body of research on the use of social media in organisations. However, none of these studies have been conducted using social media methodologies. Pioneering collaborative technology was used to create The Social Media Garden. It is, in itself, a demonstration of how social technologies are changing the way we engage in conversations and exchange knowledge about our opinions, experiences and ideas. 

Unilever and Silverman Research conducted the project (which ran Feb - Apr '12 with approx 650 participants) to provide insight to people who are developing, or expanding, the use of social media in organisations.

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9 July 2012 by Michael Silverman

The Story Behind The Guardian's World-beating Facebook App

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In this guest post, Martin Belam, the man behind The Guardian Facebook App, explains the thinking behind the app and where he sees it leading both media companies and brands.

Last September, Facebook promised to forever change the face of sharing on the web, with the launch of new features of the Open Graph allowing apps to automatically share a users actions. Reception, it would be fair to say, was mixed. For publishers it presented an opportunity to vastly increase traffic and reach, whilst for some people it “ruined” sharing. Nine months on, what does the picture look like?

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6 July 2012 by Lauren Cotton

Cadbury's, Manchester City FC, We Are Social & GlobalWebIndex join Facebook Marketing Conference (18th July)

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With two weeks left to go 'til Facebook Marketing Conference (18th Jul, ICO Conference Centre, London) we're very pleased to announce more amazing speakers joining our line-up from the likes of Cadbury Dairy Milk, Manchester City FC, TBG Digital, GlobalWebIndex and We Are Social.

That's in addition to our already super line-up: we'll be hearing from Nokia, BBC Worldwide, Yorkshire Tea and more! Find out more about our new speakers below.

There are a few tickets remaining, which you can get your hands on for only £145 + VAT. Check out the Facebook Marketing Bootcamp (17th July) for hands on training the day before the conference and if you fancy coming along to both the Facebook Marketing Bootcamp and Conference, grab a combo ticket for just £395 + VAT. Book your place now!

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5 July 2012 by Lauren Cotton

[Infographic] Euro 2012 - Spain Victorious (on Twitter too!)

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As you know, here at Chinwag, we love a good infographic. And we've all noticed how social media - particularly Twitter - is changing the way we watch, engage and interact with sports.

Euro 2012 set a new Twitter record, with 15,358 tweets per second during the Spain vs Italy final, as we know, Spain won - but it appears that they also won in terms of tweetage (that's a word in the Chinwag dictionary), as shown by the below infographic put together by sports website, thescore.com with Twitter data from Sysomos.

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4 July 2012 by Lauren Cotton

Social Media Week's #InstagramYourCity Competition Ends - See London's 1000+ Entries

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The wonderful Social Media Week competition, #InstagramYourCity, where entrants submitted edited photos of this September's 15 Social Media Week cities, has come to an end!

Running from 1st May til 30th June, here in London we've had over 1000 fabulous entries, all of which can be viewed on our two Pinterest boards:

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4 July 2012 by Lauren Cotton