February 2014

Content Strategy In Three Simple Acronyms

A brilliant blog from the brilliant Mike Teasdale from Harvest Digital on some of the most important issues marketers are facing when trying to get content right - and identifies some common pitfalls.

Content strategy is one of the most interesting and rewarding areas of digital marketing. From a channel perspective it sits across customer experience, social media and organic search.

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27 February 2014 by Chinwag Team

16-24s Not Concerned About Virus Protection On Their Mobiles

Four in every five mobile phone owners leave their devices undefended.

That's the stark message from a new report by Voxburner, showing that only 19% of 16-24s use security software.

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26 February 2014 by Luke Mitchell

The Rise of Telegram - Mobile Messaging App gains 5million Users After Whatsapp Takeover

Facebook may have paid a pretty penny ($19bn to be exact) for messaging app Whatsapp but it’s their rivals that could see the benefit as they're the ones that are clocking up the number of new users. 

Telegram messenger, to name one.

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25 February 2014 by Vicky Laing

Did Facebook Pave The Way For A New Kind Of Digital Marketing?

With Facebook recently turning the big 1 0, there has been talk of it reaching it’s peak. Valued at $150 billion and connecting 1.23 billion users, half the worlds Internet connected population, is this really true? 

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24 February 2014 by Vicky Laing

PR Must Evolve & Specialise To Survive


Google's recent update to the rules on keywords, links and anchor text in press releases was bad news for some PR and SEO agencies.

The era of low-quality bookmark site links, cleverly embedded links in widgets and mass posting forum comments with optimised links are dead.

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19 February 2014 by Ross Edgley

Funding Competition for SME's from Technology Strategy Board

Are you a small enterprise looking for some help with funding?

The lovely folks at the Technology Strategy Board are launching a brand new competition for feasibility studies with up to two million pounds available for small micro companies. To see if you’re company fits the criteria, visit here. 

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17 February 2014 by Chinwag Team

Who's Who and What's What on this year's Digital Mission

It’s almost time for us to head off to the bright lights of New York City, but before we do, there’s just time to let you know who’s coming and what we’ll be doing.  

This year, we have a very impressive list of start-ups and agencies joining us

  • Coull is a technology company that's reinventing the way online video advertising works. 
  • Easyfundraising has been at the forefront of developing technology platforms that harness the power of customer loyalty to generate donations for good causes across the globe.

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12 February 2014 by Vicky Laing

Twitter's Quarterly Results: What Marketers Really Need To Know

There’s been a lot of negative coverage this morning regarding Twitter’s latest financial results. The focus has been on the poor profit figures (the company posted a net loss for the full year of $645 million against revenues of $665 million), but what numbers did the social network reveal that might be of interest to those brands using it to engage consumers and customers?
Usage
Investors have reacted badly to the news that – in the US – monthly active users (MAUs) only grew by one million (1.9%) in the last quarter of 2013

There’s been a lot of negative coverage this morning regarding Twitter’s latest financial results. The focus has been on the poor profit figures (the company posted a net loss for the full year of $645 million against revenues of $665 million), but what numbers did the social network reveal that might be of interest to those brands using it to engage consumers and customers?

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10 February 2014 by Chinwag Team

Hiring Unknowns: The Rise and Fall (and Rise and Fall) of Freelancer Marketplaces

Freelance marketplaces were supposed to funnel the working masses and the employers that need their services into the 21st century: as an employer, your reach is global, as a freelancer, your workplace location, your appearance, and in some cases your past work history, become irrelevant.

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7 February 2014 by Isabella Ramos

Win Youth Marketing Strategy Tickets (25th March 2014). Enter Now!

Youth Marketing Strategy run by Voxburner is back for a fourth year, bringing together the best minds, top brands and edgiest agencies involved in the fast-moving world of youth marketing.

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4 February 2014 by Chinwag Team