Presentation Frenzy. Take a Peek Inside Chinwag Insight Facebook Marketing #insightfb


Last week saw the first ever Chinwag Insight: Facebook Marketing conference take place in central London. With over 80 attendees, 30+ speakers and 10 great panels it was an event not to be missed.

If you missed any of the presentations, you can check them out on Chinwag's SlideShare account

The conference took place last Thursday, 6th October at the Swiss Church in Covent Garden, a less obvious place for a conference location, but we wanted to add a little inspiration and diversify from the average.

After a breakfast of croissants and coffee and an introduction from our CEO, Sam Michel, we got straight into it with the first panel, “Working with Facebook”. We were very lucky to be joined by John Lamphiere, ISO Sales Manager EMEA from Facebook, who talked about the new opportunities the web is creating for individuals and businesses and how these changes are leading businesses to transform how they relate to people and operate.

The second panel, “Beyond the Page” looked into building a successful Facebook marketing strategy, managing relationships, engaging with clients and how implementation affects a organisation. Jas Dhaliwal from AVG and Ross Breadmore from Nixon McInnes took the stage and the panel was chaired by Michael Nutley (ex-NMA).

Next up, the ever insightful Kathryn Corrick rounded up the recent f8 Conference announcements and what the changes meant for marketers.

After a well deserved break we were into "What's in a Like?". The panel included Adam Gee (Channel 4) who covered the Big Fish Fight, Dan Heale (Digital Outlook) who talked about P&G's Aussie Hair brand, Adriana Conte (Visit Britain) discussed their Top 50 places campaign and Jonathan Beeston (Efficient Frontier) explained how Expedia gained 1m fans.

Next up was another busy session, "Keeping it Real-time". This panel looked into how expectations from customers have changed, how they want immediate responses and how some brands have adapted their approach and effectively manage real-time engagement with their community and customers. The panel featured Nigel Carlos (Neoco) covering Chelsea FC, Tarryn Blackwood (We Are Social) on Eurostar, Skype and dealing with crises, Tom Messett (1000heads) on managing Nokia's 4m fans and Roo Reynolds (W+K London) on Cravendale's Cat with Thumbs campaign and was chaired by Toby Daniels (Crowdcentric & Social Media Week).

After a scrumtious lunch break, it was onto "Facebook Ads: Optimise & Target". This panel looked into Facebook Ads, how to target your potential customers more effectively, increase ROI on campaigns and link with sponsored stories to enhance reach. Stephen Haggard (mypersonality) shared some exclusive pscyodemographic targeting research with the panel, Mat Morrison (Starcom MediaVest), John Tawadros (BLiNQ Media), John Lamphiere (Facebook) and chair Joanne Jacobs

Onto "Facebook & Privacy" and we were very lucky to have leading lawyer, Mark Stephens, renowned for his work on privacy, talk through the implications for brands, privacy and staying on the right side of the law. 

Next up we had Joshua March (Conversocial), Luca Benini (Buddy Media), Monica Shaw (Market Sentinel) and Ben Cole (Rocketer) talking “Measurement & Monetisation,” which was chaired by Benjamin Ellis (SocialOptic). The speakers discussed how to put a value on your brand and how to measure the impact of Facebook activity.

The last panel of the day "F-commerce: from Fans to Customers" focused on the new ways of turning fans into customers. The panel, including Sean Singleton (Skive), James Haycock (Adaptive Lab) and Richard Jones (Engage Sciences), examined what strategies brands are using and how they are integrating it with their other shopfronts, high street and ecommerce.

The day ended with some evening networking over G&T's, Coronas and wine, just what people needed after a long day of brainpower.

The conference was a great success and we want to take this opportunity to thank all the speakers who took part, the day would have not been complete without you. Another huge thanks goes to our media partners and event sponsors; Engage Sciences and Conversocial.

If you missed the event, or want to take a look at any of the presentations from the day you can check them out on Chinwag's SlideShare account.

Thanks to everyone who came along, it was great to have so many of you involved. If you have any feedback from the day, you can get in touch with us by francescaatchinwag [dot] com (email). We always like to hear what you have to say so we can build on our events for the future. 

If you want to check out any of the tweets from the day, you can search for #insightfb on Twitter.

We hope to see you at the next Chinwag Insight event soon. You can keep updated on Chinwags goings on by registering to the newsletter or by checking us out on Twitter, Facebook and Linkedin

Photos (cc) Chinwag