BIMA reveal Premium Award nominees: Effectiveness, Innovation and Creativity


Today the British Interactive Media Association (BIMA) announced the nominees for its Premium Awards, with the winners to be revealed at the BIMA Awards on 10th November. 

The premium categories cannot be entered directly, rather, winners are selected from the stand out work in BIMA’s other award categories and as such represent absolute excellence in the three areas of Effectiveness, Innovation and Creativity. Nominees for Agency of The Year and the BIMA Grand Prix will be revealed at the awards ceremony at Fabric on the 10th of November.

And the nominees are...


  • ASOS Marketplace (Profero)
  • Jamie Oliver's Recipes (Zolmo)
  • Lloyds TSB Me (Saint@RKCR/Y&R)
  • Million Pound Drop Play-along game (Endemol / Monterosa)
  • Red Bull Kart Fighter (Kempt)
  • Relentless (Zone)


  • adiverse (Start JudgeGill)
  • Heineken Star Player (AKQA)
  • Nike Grid (AKQA, W+K, Mindshare)
  • Mini World Record Attempt (Profero)
  • Wrigley’s 5 Nightjar (AMV BBDO)


  • Can You Draw The Internet? (Saint@RKCR/Y&R)
  • F-Secure (1,000 Heads)
  • Mini World Record Attempt (Profero)
  • Vodafone: Evolution on Mobile (TBG Digital)

Earlier in October, BIMA announced the nominees across all of the 26 sector and discipline categories which saw a record number of entrants. Those lucky enough to have made the final nominee list of 100 represent the cream of UK digital talent.

// View the full list of nominees

Justin Cooke, Chair of BIMA said: “Only the best of the best can win a BIMA. Be there on Thursday night to see who has made the grade and celebrate the best of Britain’s digital talent.” 

Nominated or not, you can join in the fun on 10th November at Fabric - the BIMA awards ceremony is widely considered to be the industry get together of the year, pulling in agency stars, upcoming talent and industry heads for a night of brilliant entertainment and networking. 

As well as drinks, food and an interactive playroom, confirmed acts include singing sensation Alice Russell, Guilty Pleasures and an open DJ set courtesy of Spotify.

// Tickets & booking enquiries here 

Photo (cc) James Kirkup