SMW London Round-up: Game On! Games & Brands sponsored by Nokia and JWT


Social Media Week London generated so much coverage that it’s taken us a little while to pull together all the information. This review brings together the video, tweets and speaker presentations from Game On! Games & Brands sponsored by Nokia and JWT.

Traditionally two separate industries, games and social media have meshing together in a variety of ways, providing opportunities for brands.

Traditional games companies are embracing social media, social gaming market is set to hit over $1bn this year and brands are combining game mechanics and social media to drive campaigns.

Opportunities exist, all are benefiting from targeting a wider demographic, increasing engagement and create rewards and status to drive behaviour both off and online.


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Nokia LogoGame On! Games & Brands, sponsored by Nokia and JWT,took place on Wednesday 9th Feb 2011 at the Design 

JWT Logo

Council in London.

The speakers included:

  • Mark Hindle, Communications Manager, Nokia UK
  • Miguel Andres-Clavera, Creative Technology Director and Head of Innovation at JWT London
  • Guy de Beer, CEO of Playcast
  • Chair: David Rowan, Editor of Wired UK


Amongst the many tweets, here are a select few:

@ronandelacroix Tweet

@dbmutton Tweet

@jonstokes Tweet

Speaker's Presentations

Nokia's Conspiracy for Good: