Social Media Week London @ The SMWLDN Hub

This year, Social Media Week London (taking place next week, Mon 13th - Fri 17th Feb) has a fantastic hub, located at the Design Council in Bow Street (map), sponsored by Google+

There is a full agenda of great events at the hub during the week including events from Nokia, Google, Ogilvy, Constant Contact, as well as some of Chinwag's own and SMW's Global Keynote. Take a look at the SMWLDN Hub schedule below to see whats going on.

Jump to Monday // Tuesday // Wednesday // Thursday // Friday

Remember to RSVP!

Monday 13th Feb

Mind the Gap: Avoiding a Social Media Skills Crisis, 1 - 3pm

This session will explore the digital industry’s seemingly insatiable appetite for social media skills. Recent research from Altimeter Group shows corporations increased their spend on social media talent, on average, by 50% to £180,000.

Supercharging Your Facebook Marketing, 3 - 5pm

This seminar is the “what, why, and how” of social campaigns: how to drive repeat business and amplify word of mouth by engaging your happy customers, stay top of mind to make it easy for them to share your message, and measure results.

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Tuesday 14th Feb

Family Circles: Parents, Children and Marketers, 9am - 11am

Seen through the prism of the family, this session will investigate the dynamics of the socially connected family unit and how marketers engage. We’ll explore how children and parents use social media both separately and together and the effects of this on relationships between the generations. Taking a look at the latest research, our panel will discuss how marketers can support the family and answer those critical questions: “What’s new?” and “Who’s doing it well?”

Ogilvy Keynote: The Insidious Plot to Socialise The Enterprise, 11am - 1pm

Join Brandon Berger, Chief Digital Officer at Ogilvy & Mather, Jon Mell, Portal and Social Business Leader for North Europe at IBM, Alex Hultgren, Digital Communications Manager at Ford of Europe and Dean Chadwick, Head of Digital Marketing & Analytics at American Express for a true insiders look at how social media is changing the world’s biggest companies.

Sex, Love & Social Media, 1 - 3pm

It’s Valentine’s day and the billions of people using social media will be connecting, friending, ‘booking, liking, plusing, klouting, IMing more than ever before.How our relationships and our affections are being moulded by the technology? This session will include insight into affection in the age of social media from a leading consumer research firm. There might just be a few dating tips, too. Happy Valentines!

GLOBAL KEYNOTE Freedom of Tweet: Censorship, Governments, Marketers & The Law, 3 - 5pm

The last 12 months have shown us just how truly transformative the Internet can be: the Arab Spring, Occupy Wall Street, Wikileaks and the continued aggregation of private data into global corporates. But with great power, comes great responsibility. From individual users, to the corporate world, to governments and lawmakers the challenges are coming thick and fast: from the courtroom to the boardroom to the living room.

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Wednesday 15th Feb

Never Mind the Buzz - Getting to the Real Value of Social for Entertainment brands, 9 - 11am

How is Social changing the way we consume entertainment? From friends’ recommendations and discussion, to acting as a distribution platform for content, to social commerce and the popularity of applications such as Zeebox, social media now touches almost every point in the decision making process and consumption of films, TV and gaming. Join us, as we explore some exciting future predictions for social media and entertainment with brand owners, platforms and key industry commentators.

Social Media: Teenage of the Species, supported by Nokia, 11am - 1pm

In a very literal sense teenagers are different, aside from hormones their pre-frontal lobes are still forming. Studies indicate that social may actually be altering the physical make-up of the brain. What impact is this having on behaviour? On relationships? And what impact will this have on brands, their marketers and the relationship with the generation of social media natives?

Me! Me! Me! The Battle for Attention: Brands, Publishers and Social Networks, 1 - 2.30pm

Facebook appears to dominate the battle for everyone’s online attention. As the world shifts mobile, this looks set to increase. Google+ is pulling together the mammoth reach of the big G’s vast services. The rules have changed since the walled gardens of AOL and Compuserve fell back in the 1990s. Or have they? Content owners, publishers and brands have a quandry: how to gain attention, stay on budget without ceding all control?

The DNA of a Company: How Social Media is Impacting Business Models, 4 - 6pm

Social Media is impacting the way a company creates, delivers, and captures value, some companies are embracing this change and are using it to develop powerful business models that can ride through current industry disruptions.

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Thursday 16th Feb

The Future of Sharing, supported by Nokia, 9 - 11am

It has been well documented that online sharing has been exploding (Facebook making up 52.1% of sharing on the web in 2011, Tumblr and Twitter growing their volume of shares by 1299% and 576% respectively), but what has been harder to predict is what the future holds for sharing, and how that will impact consumers and brands alike. As social platforms evolve, and products are developed to be inherently social, questions abound about whether we will all embrace a world of ubiquitous sharing, or come to reject added noise and clutter.

Email and Social Media: The New Rules of Engagement, hosted by Constant Contact, 11am - 1pm

During this session, our world class panelists will discuss real-world case studies and best practices learned from small businesses, highlighting how email and social media work hand-in-hand to grow business, and how to best leverage both channels to drive quality engagement, sharing and create positive word of mouth.

The Psychology of Online Influence, 1 - 2.30pm

Commercial indexes of influence such as Peer Index, Klout, KRED are surging in popularity as big data and algorithms are put to work providing predictive analysis and business insight. At the intersection of the worlds of psychology and marketing, a new discipline is emerging that analyses behaviour and provides actionable insight for forward-looking marketers. This session brings together leading experts in the field to share their insight.

Google@SocialMediaWeek, 2.30 - 5pm

Join us to hear the latest thinking on social media and our wider social worlds from Google experts, academics and advertisers.

Featuring senior Googlers covering Google+ with speakers from major advertisers, Cadburys and Oxfam talking about their use of the technology.

Social Media, the Olympics & BBC - Preparing for London 2012, 5pm - 7.30pm

Chaired by the BBC’s director of 2012, Roger Mosey, this event brings you the athletes’ and broadcasters’ view, with reigning Olympic gold medallists and world rowing champions Mark Hunter MBE and Zac Purchase MBE on the panel,alongside athlete-turned-broadcaster Gail Emms, and Lewis Wiltshire from BBC sport.

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Friday 17th Feb

Inside the Firewall: The Social Business Revolution, 11am - 1pm

How social media trends, disciplines and tactics are being used inside organisations to revolutionise internal communications, collaborative working, customer care, product development and building profitability.

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There's over 160 events live for Social Media Week London, so if you haven't already - check out the full schedule.

Photo (cc) Robert Scoble