Apple iBeacons: what are they and what do they mean for retail?

Bye bye, Belisha. There’s a new beacon in town.

In The Guardian, Simon Baldwin blogs that iBeacon seeks to lead.

Apple’s proprietary challenger to Near Field Communication arrived with iOs7. It boasts a range of up to 50 metres and uses Bluetooth low energy (BLE) to pinpoint location.

Baldwin speculates that the retail sector could capitalise to send shoppers instant, real-time and relevant promotions, making use of BLE’s strength, which can overcome physical barriers that would obstruct traditional Bluetooth.

Read the original article here.

Photo (cc) Vincent Lee