Building Habit-Forming Products: Lunch with Nir Eyal

Date: 28th April 2014
Time: 12:30pm – 2:30pm
Venue: 62 Shoreditch High Street, London E1 6JJ

With the help of our sponsors UsTwo we will be hosting a lunch with author, educator and entrepreneur Nir Eyal.

Nir, best selling author of “Hooked: How to Build Habit-Forming Products” writes for TechCrunch, Business Insider, and Psychology Today, consults, and teaches about the intersection of psychology, technology, and business, blogs at NirAndFar.com and still found time to lecture at Stanford Graduate School of Business.

What will the session cover?

It’s so easy for our customers to get distracted by other brands and products, therefore creating user habits has become a requirement to stand out from the noise.

What are the secrets of creating products customers use everyday? How does a company create a persuasive technology? What are the necessary components of a habit-forming product? What is the “hook model” and how can it be used to create persuasive technology? When is it morally appropriate to manipulate users?

This event is for product designers, executives, and marketers: anyone whose product or company would benefit from repeat customer engagement.

Tickets are available now so book yours. (Ticket price includes Lunch)

Photo (cc) Jonathan McPherskesen. Some rights reserved.