June 2012

With just less than a month remaining until the return of the Facebook Marketing Conference (18th July, Central London), we've got some exciting announcements about who'll be joining us and what hot topics will be on the agenda.

We'll be getting insight from speaker's who've worked with the likes of Nokia, Microsoft, Visa, Sony, the Guardian, BBC and loads more! See who'll be speaking at the Facebook Marketing Conference below.

If that wasn't enough, our programme will cover a huge variety of topics, including Facebook's timeline & what it means for marketing, social shopping, getting the most out of Facebook Ads & Sponsored Stories, Facebook gaming and more - more info and further Programme Highlights below.

Book your place now and join us for a day of valuable insight, analysis and case studies. Check out our Facebook Marketing Bootcamp (17th July) for hands on training the day before the conference.

Where television and internet advertising channels mix, you’ll find the best of the marketers weaving their magic. It’s a space where the usual rules cease to apply and the inexperienced social media moderator, AdWords controller or brand manager can find themselves a little lost.

I remember working with the IAB some years ago declaring to the world the headline that Internet advertising spend had overtaken television. Now in 2012, I find myself working with online brands which are becoming more and more reliant on and increasingly intelligent within the space of broadcast media.

I’ve not been this excited in ages. After a while you see a lot of the same stuff getting repeated in social media. Rarely do you see a useful innovative product that people would actually use that benefits both brands and consumers.

Hashtag Pages does exactly what it says on the tin. They are a unique page designed to pull together all the media and interesting commentary around a certain hashtag. The first people to take advantage of this is #NASCAR.

L2 and Buddy Media recently revealed the results of their second annual Facebook IQ Index®, with Macy's, Sephora, Lancôme, and Michael Kors ranked as "Geniuses".

The Index measures digital aptitude of 100 iconic luxury and prestige brands across Beauty, Fashion, Specialty Retail, and Watches & Jewellery on Facebook, the world's largest social media platform.