March 2013

Neuromarketing? Ask Me What You Want to Know. Part 2: fMRI

chinwag psych 9th may header


Dr. David Stillwell is Science Director at Cambridge Personality Research, and will be speaking at Chinwag Psych on May 9th. Concluding his discussion on Neuromarketing, which began with an analysis of EEG, he looks at the alternative...

Functional Magnetic Resonance Imaging (fMRI) uses huge, million-dollar magnetic scanners to see your brain without having to cut it open.

Resolution is relatively high – down to the millimetre range. It can also view deep brain regions as easily as areas on the surface. But it’s not without limitations.

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28 March 2013 by Chinwag Team

Win a Ticket to Admonsters OPS - London (23 April 2013)

Admonsters Ops

Admonster OPS, April 23,  takes place at Etc Venues, 200 Aldersgate, London, and one lucky Chinwag reader will be attending free.

Admonsters OPS have given one ticket worth £395+VAT. The competition closes on April 12th - see below for entry details.

Can't Wait? Admonsters OPS have given us a discount code for all you readers of 15% off.

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28 March 2013 by Fleur Fine Hosken

Is Working Remotely Not Remotely Working? Here’s Why.

Office

It's been said, not far from here, that home working doesn't work. Why? Poor management now, or in the past.

‘Managing’ remote staff requires experience. If someone is in the office, it’s easy to ‘feel’ they are being effective because they can be observed. That’s an illusion accepted by ineffective managers.

Here's a thing: the business isn’t paying someone to sit at a desk, it’s paying them to be productive. If I am measuring output rather than activity I can measure that just as well if the employee is at home. So that’s the first management failure: valuing presence over productivity.

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27 March 2013 by Benjamin Ellis

Shout Out to the Second Wave of Psych Speakers

chinwag psych 9th may header

Make up your Mind Brain.

Chinwag Psych (@ChinwagPsych) is coming to London on Thursday May 9th.

It is a conference and online publication covering psychology, neuroscience and machine learning for business and marketing.

We have some super special speakers to share with you Leigh Caldwell, William Higham, David Stillwell and Benjamin Ellis.

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27 March 2013 by Fleur Fine Hosken

Higher Chance of Surviving a Plane Crash Than Clicking a Banner Ad

Plane Crash

Banner adverts are an ineffective way to drive traffic or boost online PR for a brand, it is reported by digital marketing agency TAN Media.

The banner ad is so unappealing that it “has become a symbol of all that’s wrong with online advertising”, according to Brian Morrissey in a post for Digiday.com.

Typically it is said to be lacking in creativity, intrusive and ignored by the overwhelming majority of web users.

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25 March 2013 by Chinwag Team

SMW REWIND: Facebook Marketing ROI: A Masterclass [video]

SMWLDN

In this session, Ross Nichols of The Daily Mail Group, Adam Stewart of Play.com, Carie Lewis of The Humane Society of the United States, Craig Hepburn from Nokia, and Richard Jones, CEO of EngageSciences, discussed how social marketing is changing, and the processes organisations need to put in place to generate real world value.

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25 March 2013 by Rebecca Rosman

IC tomorrow Launches £175k Media-focused Digital Innovation Contest 2013

Man and Screens by Mark Cridge

Government backed IC tomorrow, part of the Technology Strategy has launched its latest competition, Digital Innovation Contest 2013, with up to 7 awards of £25,000 up for grabs.

Backed by HarperCollins, Constable & Robinson, MediaCom, Ogilvy Mather UK Group and JCDecaux, FremantleMedia UK, Samsung, and YouTube, it focuses on media, publishing, mobile content and outdoor media.

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22 March 2013 by Sam Michel

Come Fly With Us: Announcing Travel Award Program for Speakers, Event Hosts and Attendees

Social Media Week

With February behind us, we are eagerly looking forward to our next Social Media Week, set to take place September 23-27, 2013! And we want you to experience it in a new way.

What if you had the chance to travel to one of our host cities this SMW September? Imagine joining amazing conversations, seeing iconic venues in London, Bogota and more while meeting innovators from all around the world? Thanks to our new Travel Award Program, powered by Nokia, you could do all that and truly have an international SMW experience!

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22 March 2013 by Chinwag Team

Win a Ticket to Thinking Digital Conference 21-23 May

Thinking Digital

Insight and ideas drive Thinking Digital, an annual conference with a reputation for attracting the best thinkers and speakers.

The sixth event takes place between 21-23 May at The Sage Gateshead, and one lucky Chinwag reader will be attending free.

Thinking Digital have given one ticket worth £275+VAT. The competition closes on April 30th - see below for entry details.

Can't Wait? Thinking Digital have given us a discount code for all you registered users of over 15%. 

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21 March 2013 by Fleur Fine Hosken

Neuromarketing? Ask Me What You Want to Know. Part 1: EEG

chinwag psych 9th may header


Dr. David Stillwell is Science Director at Cambridge Personality Research. He will be speaking at Chinwag Psych on May 9th, but here’s a preview of his thoughts on the role of tracking Neuromarketing.

Science fiction tells us brain reading is inevitable, but current methods are woeful at providing anything but the most basic insights. The Guardian reports on ad men using brain scanners, while companies such as NeuroFocus use caps covered in electrodes (EEG) or magnetic scanners (fMRI) to find out what we’re really thinking.

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21 March 2013 by Chinwag Team