Events on the Horizon at #SMWLDN

event horizon

Social Media Week London is fast approaching, so to help you get in the spirit we’re previewing five big events from Social Media Week London, powered by Nokia.

New announcements from Facebook and Twitter, a pair of events on the virtues of SM, and a visit from the ghost of a Christmas yet to come...

Masterclass: Social and Sales – Building a Business Case for Social Engagement

Presented by Mark Rogers, CEO of Leadfindr, a startup that turns Twitter into a customer search engine, this class is for social media managers, content marketers, performance experts, lead-generation specialists, and sales people. It is aimed at client-side and agency executives who want to bolster the case for resourcing social engagement in the marketing mix and need to demonstrate clear revenue outcomes.

Being Good makes Business Sense

A panel shares examples of work that are good for people, planet and business, and discuss how social media can play a role in helping businesses be socially responsible. Expect a positive session. Aimed at CEOs, CMOs, brand managers, planners, not for profits and charities.

Twitter Keynote: Plan For The Moment, Luke Townsin

Every day millions of conversations happen on Twitter, and this provides millions of moments for brands to capture and benefit from. Creative Development & Planning Lead at Twitter, Luke Townsin, will talk about how brands can effectively plan for and capitalise on these moments.

Using Tech For Good. Can SoLoMo Change The World?

A panel of social, mobile and third sector innovators will debate if technology is changing the world for the better, and which companies and technologies are making the difference. Representatives from leading charities, agencies, digital activists and tech companies will discuss a range of topics, including the positives and negatives of our new connected paradigm. Get the full lowdown here.

Masterclass: How To Get The Most Out of Facebook This Christmas

With Christmas just around the corner, Facebook are hosting a series of masterclasses to talk about the #festivefacebook opportunity and answer your questions about how to get the best out of their platform in the run up to the holiday season. Ding dong merrily on high.

Find Out More

For a good look at all the 200+ events at this year’s #SMWLDN, be sure to download the Official Social Media Week App. It has all the information you’ll need to help you navigate the jam-packed schedule.

Speaking of hectic agendas, SMWLDN VIP Passes are on sale now. Less queuing, more doing. It’s as simple as that. For a full breakdown of the perks and benefits included in the Pass, come this way.

Photo (cc) Christopher Smith.