Digital Marketing Skills Gap: Analytics and Mobile Skills in High Demand [infographic]
Got some data chops? Job hunting in 2014? Looks like it's going to be a good year for you according to recent data from OMI. Across the industry, marketers said that the biggest skills gap in their organisation was analytics with mobile marketing in second place.
In agency-land the talent gap for those with mobile skills was even starker with a 43% talent gap with analytics coming in at 30%. For recruiters and HR professionals this tells a story that's already familiar with organisations hard-pressed to find these skills.
Here's the full infographic (click for the full-sized version) and the full report is available from the OMI website.
Infographic (c) Online Marketing Institute.
14 January 2014 by Sam Michel
Sam Michel is the founder of Chinwag and blogs here for work, and more randomly at Toodlepip. He runs Chinwag Jobs, Digital Mission and tends to focus on murky place where technology, community and marketing collide. You'll find him on twitter @toodlepip.
Sam Michel is the founder of Chinwag and blogs here for work, and more randomly at Toodlepip. He runs Chinwag Jobs, Digital Mission and tends to focus on murky place where technology, community and marketing collide. You'll find him on twitter @toodlepip.
