November 2011

Need Your Help, Which Topic for Next Chinwag Insight Conference?

Chinwag Insight: Facebook Marketing

Thinking caps on, pretty please - don't worry, nothing too onerous!

Chinwag InsightFollowing on from the success of our first Chinwag Insight conference, Chinwag Insight: Facebook Marketing, we're starting to plan for the next event, probably post-Easter 2012.

As with the first event, the aim of these conferences is to delve deep into a topic area. There's lots of options, which is where you come in. If we could beg 15 seconds of your precious brain power, could you fill in the poll below and let us know what you think.

It couldn't be easier. Just one question: which topic should we dive into and explore in-depth? Should we revisit Facebook Marketing, what about Twitter? YouTube? Or for those looking at B2B and recruitment, what about Linkedin?

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18 November 2011 by Sam Michel

Simon Says: The Future for Small Businesses is (potentially) Bright

lightbulb

Square is a company that caught my eye just over a year ago. If you’re not familiar with it, you should be. It’s an iPhone / iPad app that lets you receive credit card payments. The start-up (if you can call a company which transfers more than $3 million per day a "start-up") has recently received investment from Richard Branson and is "looking into international expansion in 2012", this excites me greatly, here’s why...

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16 November 2011 by Simon Caine

How Did Facebook Advertising Get So Big?

Facebook

The figures are enough to make your head spin: in the first half of 2011 Facebook revealed it had doubled revenue to $1.6 billion - with $500 million of that pure profit - and is on track to exceed $4 billion by the end of the year. Not bad for what began as an online college yearbook.

Facebook's astonishing growth in revenue is closely tied to user growth. The network has accrued a greater number of users than ever before, rising to over 800 million worldwide, extending to diverse demographics and locales, and enabling advertisers to reach and engage consumers with utmost precision and frequency.

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14 November 2011 by Dave Williams

Youth Creativity and Innovation: Learning to Let Go…

Potato people

How an interactive story told through social media taught us to let youth creativity off the leash…

Working to encourage creativity and innovation amongst young people is frequently inspiring and often equally frustrating. Most of that frustration is aimed solely at ourselves for occasionally slipping into the trap of unwittingly projecting our ingrained ways of thinking upon them.

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8 November 2011 by Luke Walker

BIMA reveal Premium Award nominees: Effectiveness, Innovation and Creativity

bima

Today the British Interactive Media Association (BIMA) announced the nominees for its Premium Awards, with the winners to be revealed at the BIMA Awards on 10th November. 

The premium categories cannot be entered directly, rather, winners are selected from the stand out work in BIMA’s other award categories and as such represent absolute excellence in the three areas of Effectiveness, Innovation and Creativity. Nominees for Agency of The Year and the BIMA Grand Prix will be revealed at the awards ceremony at Fabric on the 10th of November.

And the nominees are...

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7 November 2011 by Lauren Cotton

Simon Says: Daily Deals are rubbish, at the moment

junk mail

This morning I woke up to several emails: new girls in my area wanting to talk on Match.com, TopMan.com are having another sale & Groupon offers me 40% off a weekend spa break. All 3 went straight into the Trash.

I know from past experience the “girls in my area” are either people I know or live too far away. Anything in the TopMan sale is there for a reason - usually because even the cast of Skins wouldn’t be seen dead in it. And Groupon clearly doesn’t know me from Adam.

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7 November 2011 by Simon Caine

Race For Apps Contest Open - Submit Your App Now & Help Visitors, Business Leaders and Locals During London 2012

Race For Apps

Race For Apps is a competition, launched by Hackney Council, Digital Shoreditch and IC Tomorrow, to crowdsource mobile apps from the digital community for visitors, business leaders and journalists coming into the local area during the London 2012 Olympic and Paralymic Games.

With millions of people descending on London next year, Race for Apps invites entries in the following five categories:

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7 November 2011 by Lauren Cotton