July 2013

Help Me Honda! Personalised Campaign Nets Good Vine-brations

hondatweet

Honda's campaign was simple: tweet the reasons you hate your old vehicle and use the hashtag #wantnewcar.

The car giant then responded to individual gripes with entertaining videos posted to Vine and embedded in the company's tweets. 

It was a big hit, but just how did they do it?

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31 July 2013 by Mat Moore

Snap Up a New Following

Snapchat Logo

With its popularity continuing to boom, its no surprise that Snapchat – the phone app for sharing one-off, self-destructing photos and videos with friends – has piqued the attention of a few social marketing strategists.

Car manufacturer Acura recently sent out an exclusive six-second clip of their new prototype vehicle to the lucky first 100 followers of their account, a move sure to bag them (and Snapchat) a few more clicks. But does a platform defined by its short attention span represent a viable and sustainable avenue for business to consumer engagement?

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30 July 2013 by Matthew Sykes

The Ultimate Social Media Post

Perfect Blog Post

Sharing and declaring are the foundation of social media, but businesses are still unable to decide on one issue: is there such a thing as the ideal post?

What makes consumers like a post? What makes them share? Answering these questions is tough, but can lead to an increase in awareness and stronger customer relationships.

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29 July 2013 by Patrik Wagner

Zero Hour - Send Your Events

Deadline

The deadline for event submissions and involvement in Social Media Week London 2013, powered globally by Nokia, is looming.

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24 July 2013 by Ksenya

22 Vine and Instagram Ideas

Instagram and Vine

Really clever things are happening on Vine and Instagram, two free social apps that ask us to communicate through images. Sift's Digital Engagement Manager, Elena Goodrum asks:

How can not-for-profits make the most of them?

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24 July 2013 by Amy Wilson

Social Media Week 2013 - Meet (More) of the Advisory Board

Team Building

Social Media Week London 2013, powered globally by Nokia, is close and Chinwag are bringing their A game.

It’s a team effort and we depend on the depth and diversity of the Advisory Board to achieve great things.

We introduced you to some of them. Here’s the second roll call...

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23 July 2013 by Ksenya

Track and Yield: Get Wise and Analyse, says Decibel Research

Putting pieces together

Want a visually appealing, well structured, content rich website? Tick.

Want to analyse its performance? Not so much.

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22 July 2013 by Ben Harris

Getting the balance right: How to lead a successful design agency

Balance

Many design agencies are run by talented creatives who believe they have unique insight. 

They live and breathe the rarefied atmosphere of the creative process that aims to produce the Single Grand Idea and captivate the consumer.

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17 July 2013 by Allison McSparr...

Start-Up Diaries: Pitching, Partnerships & Panels

TableCrowd is a social dining network where like-minded people can meet and eat. Kate Jackson is Founder.

Been a busy two weeks at TableCrowd HQ, with much achieved.

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17 July 2013 by Kate Jackson

Gender 50/50: Get With It

Equality

Toby Daniels, co-founder and CEO of Crowdcentric, blogged that “We do not have fair representation, and we have not achieved a 50/50 balance in men and women participating in our events."

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16 July 2013 by Ksenya