All of a Flutter as Twitter Passes MySpace
Twitter has been hitting the marketing trail over the last couple of weeks as the work to entrance the media buying world was kicked off with stints as ad:tech London and the IAB MIXX in New York and the news that promoted tweets are well on the way.
And it looks like there's plenty to crow about as newcomer(ish) Twitter.com has overtaken MySpace.com. According to comScore (and reported by the WSJ), Twitter had nearly 96 million users last month (August), up 76% from last year, whilst MySpace.com dropped 17% to a mere 95 million uniques.
The stats aren't quite so clear at rival metrics company, Compete.com with MySpace still ahead of Twitter, but the margin dropping rapidly:
Alexa, on the other hand concurs with comScore:
Still, let's everyone not mention the elephant in the room. Yes, the one with the big blue F in the logo, a feature film about its founder and 598 million unique visitors in August, up 54%.
Hat tip: @jowyang
Photo (cc) boltron.
29 September 2010 by Sam Michel
Sam Michel is the founder of Chinwag and blogs here for work, and more randomly at Toodlepip. He runs Chinwag Jobs, Digital Mission and tends to focus on murky place where technology, community and marketing collide. You'll find him on twitter @toodlepip.
Sam Michel is the founder of Chinwag and blogs here for work, and more randomly at Toodlepip. He runs Chinwag Jobs, Digital Mission and tends to focus on murky place where technology, community and marketing collide. You'll find him on twitter @toodlepip.
