How Can We Encourage People Into Store: Mobile
It's an issue, a challenge, an opportunity that's been highlighted during today's Enterprising Fashion conference - just how are people finding, trying and buying? What is the future of the bricks'n'mortar store and where's the innovation coming from?
One of today's speakers, Paul Bay, founder of citizenbay has produced a mindmap of thinking around the topic. And you know how we like an infographic, especially when there's some smarts involved.
What's notable is the number of times that mobile is referenced either directly or by implication - whether it's through payments, social media, connections with customers or enabling experiences, for example pop-up shops. Certainly plenty of food for thought for those in the r/etail business.
Click the infographic below for the full-sized version:
Originally published at citizenbay for GDR Creative Intelligence. Reproduced with permission.
14 November 2012 by Sam Michel
Sam Michel is the founder of Chinwag and blogs here for work, and more randomly at Toodlepip. He runs Chinwag Jobs, Digital Mission and tends to focus on murky place where technology, community and marketing collide. You'll find him on twitter @toodlepip.
Sam Michel is the founder of Chinwag and blogs here for work, and more randomly at Toodlepip. He runs Chinwag Jobs, Digital Mission and tends to focus on murky place where technology, community and marketing collide. You'll find him on twitter @toodlepip.
